HOW DOES INNOVATION ARISE IN THE BICYCLE SECTOR? THE USERS’ ROLE AND THEIR BETRAYAL IN THE CASE OF THE ‘GRAVEL BIKE’

How does innovation arise in the bicycle sector? The users’ role and their betrayal in the case of the ‘gravel bike’

This paper examines the emergence of the ‘gravel bike’, a new and successful category of sports bicycles that gained prominence in Goalie - Blockers - Junior the global cycling industry in the late 2010s, to advance the understanding of the role of users in the processes of sociotechnical innovation.The study traces the development of gravel cy

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